Built The Satyam Brand

A brand master said that it takes long stretches of diligent work to manufacture a brand however only one snapshot of frenzy to slaughter it. The Satyam case is a live case of this aphorism.
Late July 1996 I got an approach a Saturday morning from one of the biggest head chasing organizations in the nation asking me whether I needed a difference in employment. Their Hyderabad administrator would not reveal to me the name of the customer organization as he was apprehensive I would reject the opportunity on the telephone itself as the organization was little and moderately obscure contrasted with the one I was working in.
Be that as it may, I went to meet him and I was fairly frustrated when he disclosed to me the organization’s name however the organization was Hyderabad based and I was in a similar city, as well. He induced me to in any event meet the organization the board. A similar team building singapore evening I met Ramalinga Raju, Chairman, Satyam Computer Services. I did not understand what the organization did as IT was not even in my radar being more from the designing and car industry. Actually, I even had a stray idea that they amassed dim market PCs.
The gathering with Raju endured over an hour and was wonderful. He seemed to be a delicate individual and respectful. Very soon I got an idea of arrangement from Satyam. My significant other alluded to a couple of individuals in Bangalore in the IT field before I acknowledged it. Obviously, the monetary offer was very attractive,too
I joined Satyam as head of corporate correspondences on August 16.The following day I got a call from Economic Times approaching me for a remark on a story that they were running about a check bobbing body of evidence against Satyam. This vexed me as I had never experienced anything like that before. I recently muttered that there was no reality in that story.
Around ten days after the fact we needed to print some greeting cards for initiating our punishing new innovation focus. It shocked me when the printer approached me for 100% development. He was a similar printer who used to give my prior organization thirty days credit without inquiries. I started to stress whether I had made a significant mistake of judgment in joining Satyam. I presently recalled that a portion of my companions in Hyderabad communicated shock when I revealed to them that I was leaving a main global organization to join Satyam.
Anyway, it was past the point where it is possible to take care of business. Also, in 1996 driving a shiny new Maruti Suzuki Esteem around Hyderabad was a medicine on a harmed self image. I set regardless of negative considerations and chose I would cut a positive job for myself and make the wisest decision for the organization.

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